Commercial decisions that drive growth.
For leaders of technology and services firms, including business-unit and practice heads. Discuss which buyers to serve, how to make your offer useful, how to win business, and how to grow accounts profitably.
Which choice would improve your commercial results?
Business-unit and practice heads belong in this discussion alongside sales, marketing and other commercial leaders. Bring a decision about which customers to serve, how to explain your offer, or how to grow without making promises delivery cannot keep.
Three questions behind a growth decision
These are discussion examples, not confirmed agendas. Each event topic explains its business issue, industry, function and intended audience.
01
Which markets and client problems should your business unit or practice pursue, and which should it stop pursuing?
02
How can sales and marketing show the value of your technology or service before a buyer commits?
03
Where do pricing, delivery capacity and margins change whether growth is worth pursuing?
Decisions TLX GTM examines
Discuss where to focus, what buyers need to see and how new business affects delivery costs and margins.
Which buyers and markets?
Decide where to focus when different customers, industries and accounts need different things.
Offers and routes to market
Decide who owns the offer, how buyers hear about it and what sales and delivery must agree on.
Sustained commercial results
What helps a technology or services firm grow account value without losing delivery quality or margins?
Discuss a commercial decision with peers
Either track can be a roundtable, half-day forum or full-day summit. Each confirmed event brief names the business issue, industry, functions and intended audience, along with the date, location and format.
Roundtables
A small group compares one commercial choice, such as which buyers or industries to pursue.
Half-day forums
A moderated panel and group discussions examine connected choices about offers, sales and delivery.
Full-day summits
More time to work through market choices, account growth and the cost of keeping delivery promises.
Prepare a commercial decision to discuss
Bring a decision about who to sell to, what to offer or how to grow without stretching delivery too thin.
What another leader’s decision can teach you
TLX GTM events
Check the event listings for confirmed upcoming dates and verified past TLX GTM exchanges. An empty listing does not mean no events are being planned.
Upcoming exchanges
Check the event listings for confirmed TLX GTM dates and details. You can also suggest a commercial question for a future discussion.
Past exchanges
Past TLX GTM events will appear in the event archive after their dates and original program details have been checked.
Have a relevant perspective to add?
Tell us the leadership question you would like to examine. An inquiry is not an event registration or confirmed invitation.